Please visit our new web site www.HomeStagingProsFla.com
Servicing all of Central Florida: (866) 650-1724 
   
 

 


Service Area:
Central Florida

Links:
www.HspFla.com

Membership:
HSR Certified Professional Home Stager

 

Staging News You Can Use!

April 2009


•    Our upcoming feature story on CNN
•    HSD Pros new website
•    It’s still a tough market
•    Bundled services...perfect for occupied homes
•    See why using an interior re-designer is a smart move
•    This months featured artist-Brandy Renee
•    Our favorite places-Lambs Eat Ivy Salon


We’re going to be on TV!

CNN has recently filmed us for a feature story on their “Small Business Success” series on the Morning Express show with Robin Meade. Check out our website during the beginning of May to see when the story will air.

 



HS Pros new website.

Please take a minute to check out our new and improved website. We always appreciate any feedback or suggestions.



It’s still a tough market.

The good news: According to the Orlando Regional Realtor Association there were twice as many homes under contract in March of 2009 as there were in March of 2008. The bad news: The numbers of homes for sale are still at record highs, which means there is still more competition then ever. 

When selling a home less time on the market often means a higher sale price. Staging a home is an affordable and effective investment that is becoming all too necessary. By not staging your home you are only helping to sell the competition. Don’t let this happen to you or your clients. Schedule your complementary consultation today.



Bundled services for occupied homes.

This service is perfect for an occupied home that needs to show like a model. Check out what this service has to offer:http://www.homestagingdesignorlando.com/Bundled_Services.html 



 

This month’s featured artist:

Brandy Renee. We met Brandy over a year ago at the Sunday Farmer’s Market at Lake Eola and were instantly drawn to her modern paintings. Since then we have showcased her works in various staged homes, including two penthouses. Brandy travels all over the state to compete in various art shows with her unique style. Check her out at www.BRenee.com 

 


Our favorite places: Lambs Eat Ivy Salon in Thornton Park. If you haven’t stopped in to see this amazing transformation of a Thornton Park icon then you’ve been missing out. Salon owner Lisa Pirillo has created a hip, urban salon with an equally hip and talented staff. All the while maintaining a fun, casual and attitude free vibe. Stop in for not only the best stylists in Orlando but for the lively conversation:
http://www.myspace.com/lambseativysalon 
Show off your great looks by having a bite to eat on the patio at Dexter’s next door or a beer and a game of pool at Burton’s Frosted Mugs. Two venerable Thornton Park institutions.

 


Finally, we want to thank everyone for their support. We’ve seen first hand how staging has helped our clients realize their goals, whether it be for selling or for redesign. We hope everyone has a happy spring and please be sure to stop by our new and improved website. We always welcome any feedback or comments.


April 2009

•    Our upcoming feature story on CNN
•    HSD Pros new website
•    It’s still a tough market
•    Bundled services...perfect for occupied homes
•    See why using an interior re-designer is a smart move
•    This months featured artist-Brandy Renee
•    Our favorite places-Lambs Eat Ivy Salon


We’re going to be on TV! CNN has recently filmed us for a feature story on their “Small Business Success” series on the Morning Express show with Robin Meade. Check out our website during the beginning of May to see when the story will air.



HSD Pros new website. Please take a minute to check out our new and improved website. We always appreciate any feedback or suggestions.



It’s still a tough market. The good news: According to the Orlando Regional Realtor Association there were twice as many homes under contract in March of 2009 as there were in March of 2008. The bad news: The numbers of homes for sale are still at record highs, which means there is still more competition then ever.

When selling a home less time on the market often means a higher sale price. Staging a home is an affordable and effective investment that is becoming all too necessary. By not staging your home you are only helping to sell the competition. Don’t let this happen to you or your clients. Schedule your complementary consultation today.



Bundled services for occupied homes. This service is perfect for an occupied home that needs to show like a model. Check out what this service has to offer: http://www.homestagingdesignorlando.com/Bundled_Services.html



Interior redesigner or Interior decorator?  Ever dreamed of having your home professionally decorated but don’t want to go to the huge expense of hiring an interior decorator? Instead, consider using our interior redesign services. We work with your existing pieces and can make dramatic changes that work within any budget. We receive a lot of the same discounts that interior decorators do. Often for just a few hundred dollars we can make your home into the showplace you’ve always dreamed of.


This month’s featured artist: Brandy Renee. We met Brandy over a year ago at the Sunday Farmer’s Market at Lake Eola and were instantly drawn to her modern paintings. Since then we have showcased her works in various staged homes, including two penthouses. Brandy travels all over the state to compete in various art shows with her unique style. Check her out at www.BRenee.com

 


Our favorite places: Lambs Eat Ivy Salon in Thornton Park. If you haven’t stopped in to see this amazing transformation of a Thornton Park icon then you’ve been missing out. Salon owner Lisa Pirillo has created a hip, urban salon with an equally hip and talented staff. All the while maintaining a fun, casual and attitude free vibe. Stop in for not only the best stylists in Orlando but for the lively conversation: http://www.myspace.com/lambseativysalon
Show off your great looks by having a bite to eat on the patio at Dexter’s next door or a beer and a game of pool at Burton’s Frosted Mugs. Two venerable Thornton Park institutions.

 


Finally, we want to thank everyone for their support. We’ve seen first hand how staging has helped our clients realize their goals, whether it be for selling or for redesign. We hope everyone has a happy spring and please be sure to stop by our new and improved website. We always welcome any feedback or comments.


Dec 2008



 Staging Tips

We here at Home Staging Design Pros would like to take this opportunity to express our appreciation for a successful year by offering you this free on-line series of staging tips. We are very pleased to be a part of the Real Estate community in the Central Florida area as well as proud to say we have partnered with some of the areas most successful Realtors. Furthermore, we strive to provide all of our clients with unsurpassed service that is on-time and within budget. Home Staging Design Pros is passionate when it comes to maximizing every home’s profit potential.
 
 Positioning
The art of great marketing is in the ability to position your product in the mind of the buyer as a product that will fill their specific need and desires.  This well-known marketing concept is very powerful when it comes to home staging.  “Positioning” focuses on what you do to the mind of the buyer rather than what you do to the product.  In other words, a home seller does not need to make expensive renovations and redecorations to have a profound influence on buyers. Small improvements can make a big impact. For example: very thorough cleaning, removing unnecessary furniture, and de-cluttering. 


Start the “Positioning” process by having the homeowner take an active roll in the sale of their home. A wonderful source for information is right close by: take advantage of peoples opinions. Survey friends and family about the way your home looks and feels. Ask them to write down their comments to ease any discomfort involved in critiquing your home. After all, most home owners forced to sell in this market know that it won’t be easy. Put them to task to expedite the sale of their home. The days of simply putting a house on the market without any preparation and selling it in a few hours or days is long gone. These days the Realtor, homeowners, and staging professionals have to work together to get a home from simply being “For Sale” to “Sold!”
 


 
We hope you found this first in our series of staging tips to be informative and beneficial. We look forward to sending you the next installment in our series. Happy Staging!

 


 
Top Ten Reasons You Should Pofessionally
Stage Your Home.....
 
 
 
1

You Will Make More Money

U.S. Housing and Urban Development reports that a staged home will sell, on average, 17% higher than an un-staged home.

 

2.

Your House Will Sell Faster which = Less Headaches and Hassle

The New York Village Voice reported that the average number of days an un-staged home is on the market is 30.9 versus 13.9 for a staged home.

 

3.

The Cost of Staging Doesn’t Cost A Dime

In a 2003 Home Gain Survey of over 2000 Realtors, it was discovered that sellers who spent up to $1000 staging their home recovered almost 200% of the cost in the sale of their home.

 

____________________________________________________________________________

4.

Most Home Sellers Cannot View Their House Objectively

If you can’t see objectively, you can’t “package” effectively.  Have a staging professional get your home into its most advantageous condition for showing.

 

5.

Less Guesswork and “Do It Yourself”

A professional home stager can manage your projects from start to finish. Or, they can give you a detailed enough report based on their extensive knowledge and training to have you “do it yourself”.

 

6.

Only 10% of Homebuyers Can Visualize the Potential of a Home

That’s why staging a home is critical! You don’t want the advantages of your home overlooked and left up to the buyer’s imagination.

 

7.

The Longer Your Home is on the Market, the Lower the Price Will Be, so STAGE FIRST!

According to a National Association of Realtors survey, homes that sold after 4 weeks on the market sold for 6% less then ones within the first 4 weeks!  Don’t be in a position where you have to lower your price…have your house staged.

 

8.

The Money You Make May Be TAX FREE!

Take advantage of a possible tax-free capital gain by getting every dollar possible!

 

9.

Leaving Your House in “AS IS” Condition Will Help Sell the Competition

Right now the number of homes for sale on the market is at a record high. Competition is stiff and buyers have very high expectations.  Successful agents know that the key to selling competing is professional staging.

   10.  You Can Relax

      You will have the satisfaction of knowing you have done absolutely everything

      possible to affect a quick sale of your most valuable commodity and for top dollar!

 Should you hire a pro, and how much should you spend?

Now that you know some of the reasons to stage a home and thought that goes into staging, perhaps   you're considering hiring a professional stager. Professionals can offer a variety of levels of service, from consultations to full-service staging..

Costs can vary depending on services and home size. At Home Staging Design Pros we offer all our initial consultation free of charge so we can provide you with a comprehensive pricing structure and customized proposal.

Our Mission:
Home Staging Design Pros
is passionate when it comes to maximizing your homes profit potential. We work closely with you and/or your realtor to strategically appoint your homes interior as well as exterior for fast sale at maximum price; all at a cost that's affordable. You deserve the best, we give it to you. Stage your home by the Home Staging Design Pros today.


 

 

 


Initial Home Staging Consultation:  Free!

This is the first step in preparing your home for sale. We meet with you to discuss your needs, wants, expectations. From there we will custom tailor a staging package that will give you the most impact for the least amount of investment.

 
 
 
www.HomeStagingDesignPros.com
 
 

Ask about our realtor partner program and additional services.

 

 

 

SUMMARY

Nov 2008

Staging Home Sales


The media continues to paint an increasingly bleak picture of the real estate market" says Brad Fletcher, "and home staging is just the marketing tool that may help get things moving again for those serious about selling their homes." According to Brad, founder and co-president of Home Staging Design Pros LLC in Central Florida, "It's clear that anger, fear, and resentment toward the Real Estate market are natural sentiments for anyone forced to sell a home now. Drive down any street and see the many 'For Sale' signs, or open any paper and read housing market reports. The picture is bleak and the outlook depressing."

 

There is some hope on the horizon. Home sales are actually up for the past month and Brad feels that with a combination of correct pricing, a top notch Realtor, aggressive marketing and staging that a home will sell and not languish on the market for months on end. Just ask yourself the question: "Does a home seller do nothing, or is it time for aggressive marketing?" Brad goes on to say: "Staging should start before the home goes on the market." When you think about it every commodity that retails successfully is marketed. Just walk by any store window and you can see the effects of visual marketing. Then watch as others walk by and observe the way they respond. It's no mystery; we have all been window shopping at one time or another, inspired by a look, drawn in by the style, then lingering to dream of ownership. Visual marketing is the mechanism that generates the desire, kindles the need, as well as inspires the wanting to own. It's a major driving force of our economic system. So why not use marketing to sell your house?  


In real estate sales the savvy sellers knows the same marketing principles apply; design an effective marketing strategy and your home will sell. Homes are sold when the emotions are encouraged, when a person falls in love with a house then visualizing it as their home. Visual marketing sets the stage, turns on the lights and initiates the love affair. It’s really no wonder why home staging promotes a faster sale and lays the ground work to realize maximum return on your marketing budget.

 

Well designed home staging forces the perspective buyers to ask the simple question; can I aspire to live here? The best staged homes invite the buyers to linger and dream of raising a family, dinner parties with friend, and enjoying a good life. Do vacant echoes and the cold shuttered sense of an empty house conjure up any emotion? Are buyers drawn in by bare room after bare room? “If a house is stripped of its appeal what’s left” asks Brad. “Most people don’t buy a home based solely on the utilitarian needs.” He goes on to say “There are so many vacant homes to tour in the central Florida area that buyers get weary eyed at seeing the same homogenous spaces.” Spaces without faces he calls them. Houses lacking personality, devoid of spacial relationships, undefined rooms just don’t jump out and beg to be purchased.

Stage, market, and sell or set, linger, and wait it’s up to the seller.

 


 
Target Your Buyers



Home Staging Design Pros believes that successful staging is the art of using marketing and decorating techniques to create an environment that buyers can aspire to.  “If I buy this house, I can live like this.”  At Home Staging Design Pros we use the art of “positioning” to create several “emotional connection points” throughout the home so that when a buyer steps into the house they “feel home.”  This is it.  This is the one.  What does feeling home look like?  For Home Staging Design Pros it’s a combination of eight things we analyze in each room in order to create a lasting impression for the homebuyer:

 

1.                First Impressions - Room by room, we will walk through and take note of our first impressions, what grabs us, what glares at us and what gives to us a feeling of home?

2.                Eliminating Clutter - The packing starts now as we pack away a good percentage of everything in the room in order to create a more clean, open and spacious feel.

3.                Emphasizing the Positive – While Downplaying the Negative - Finding your beautiful focal points, we will emphasize what we love about the room and hide or distract the negative aspects of the rooms.

4.                Lighten Up - Focusing on lighting and color, we will make each room into a bright, warm and inviting space that buyers can respond to.

5.                Home Buyers Appeal - In order for a buyer to “feel home” they need not be reminded of this being your home.  We’ll depersonalize the space while retaining the warmth and fun of photos.

6.                Odor free/Cleaning/Repairs - The dirty work speaks for itself but is many times overlooked because you’ve lived here for so long.  Let’s get rid of the buyer’s mental “repair list” by doing it ourselves.

7.                Modernizing - Updating your style and building simple accessories out of what you already have to create clean lines and form.  In some cases, we’ll recommend purchases as valuable “investments” in the staging process.

8.                “Emotional Connection Points” - Creating the “Wow Factor”.  This is the fun part and is a huge focus of our positioning strategy.  We’ll show you how to build in these subtleties in order to make the buyers subconsciously desire to live here and “feel home”.  The “emotional connection points” are where marketing strategy really comes in to play

 
You are eight critical steps away from selling your home quickly and for more money.  We’ll start the process in our consultation by having you put on “buyers eyes” as a first step in transforming your home into what homebuyers will desire and buy.



 

 

Staging Home Sales


The media continues to paint an increasingly bleak picture of the real estate market" says Brad Fletcher, "and home staging is just the marketing tool that may help get things moving again for those serious about selling their homes." According to Brad, founder and co-president of Home Staging Design Pros LLC in Central Florida, "It's clear that anger, fear, and resentment toward the Real Estate market are natural sentiments for anyone forced to sell a home now. Drive down any street and see the many 'For Sale' signs, or open any paper and read housing market reports. The picture is bleak and the outlook depressing."

 

There is some hope on the horizon. Home sales are actually up for the past month and Brad feels that with a combination of correct pricing, a top notch Realtor, aggressive marketing and staging that a home will sell and not languish on the market for months on end. Just ask yourself the question: "Does a home seller do nothing, or is it time for aggressive marketing?" Brad goes on to say: "Staging should start before the home goes on the market." When you think about it every commodity that retails successfully is marketed. Just walk by any store window and you can see the effects of visual marketing. Then watch as others walk by and observe the way they respond. It's no mystery; we have all been window shopping at one time or another, inspired by a look, drawn in by the style, then lingering to dream of ownership. Visual marketing is the mechanism that generates the desire, kindles the need, as well as inspires the wanting to own. It's a major driving force of our economic system. So why not use marketing to sell your house?  


In real estate sales the savvy sellers knows the same marketing principles apply; design an effective marketing strategy and your home will sell. Homes are sold when the emotions are encouraged, when a person falls in love with a house then visualizing it as their home. Visual marketing sets the stage, turns on the lights and initiates the love affair. It’s really no wonder why home staging promotes a faster sale and lays the ground work to realize maximum return on your marketing budget.

 

Well designed home staging forces the perspective buyers to ask the simple question; can I aspire to live here? The best staged homes invite the buyers to linger and dream of raising a family, dinner parties with friend, and enjoying a good life. Do vacant echoes and the cold shuttered sense of an empty house conjure up any emotion? Are buyers drawn in by bare room after bare room? “If a house is stripped of its appeal what’s left” asks Brad. “Most people don’t buy a home based solely on the utilitarian needs.” He goes on to say “There are so many vacant homes to tour in the central Florida area that buyers get weary eyed at seeing the same homogenous spaces.” Spaces without faces he calls them. Houses lacking personality, devoid of spacial relationships, undefined rooms just don’t jump out and beg to be purchased.

Stage, market, and sell or set, linger, and wait it’s up to the seller.

 


 
Target Your Buyers



Home Staging Design Pros believes that successful staging is the art of using marketing and decorating techniques to create an environment that buyers can aspire to.  “If I buy this house, I can live like this.”  At Home Staging Design Pros we use the art of “positioning” to create several “emotional connection points” throughout the home so that when a buyer steps into the house they “feel home.”  This is it.  This is the one.  What does feeling home look like?  For Home Staging Design Pros it’s a combination of eight things we analyze in each room in order to create a lasting impression for the homebuyer:

 

1.                First Impressions - Room by room, we will walk through and take note of our first impressions, what grabs us, what glares at us and what gives to us a feeling of home?

2.                Eliminating Clutter - The packing starts now as we pack away a good percentage of everything in the room in order to create a more clean, open and spacious feel.

3.                Emphasizing the Positive – While Downplaying the Negative - Finding your beautiful focal points, we will emphasize what we love about the room and hide or distract the negative aspects of the rooms.

4.                Lighten Up - Focusing on lighting and color, we will make each room into a bright, warm and inviting space that buyers can respond to.

5.                Home Buyers Appeal - In order for a buyer to “feel home” they need not be reminded of this being your home.  We’ll depersonalize the space while retaining the warmth and fun of photos.

6.                Odor free/Cleaning/Repairs - The dirty work speaks for itself but is many times overlooked because you’ve lived here for so long.  Let’s get rid of the buyer’s mental “repair list” by doing it ourselves.

7.                Modernizing - Updating your style and building simple accessories out of what you already have to create clean lines and form.  In some cases, we’ll recommend purchases as valuable “investments” in the staging process.

8.                “Emotional Connection Points” - Creating the “Wow Factor”.  This is the fun part and is a huge focus of our positioning strategy.  We’ll show you how to build in these subtleties in order to make the buyers subconsciously desire to live here and “feel home”.  The “emotional connection points” are where marketing strategy really comes in to play

 
You are eight critical steps away from selling your home quickly and for more money.  We’ll start the process in our consultation by having you put on “buyers eyes” as a first step in transforming your home into what homebuyers will desire and buy.



 

If It's Free, Why Not?

 

Why not use a stager that offers free consultations? If the service is free and beneficial to all parties concerned it's a missed opportunity if a seller or Realtor doesn't use a stager.
 

First of all using a stager shows the seller that they are being well represented, and by a Realtor that is willing to use all the assets available. A free home staging consultation can never hurt; on the contrary a free home staging consultation sets the stage for a sales environment. If services are accepted then may the staging begin, if not the seller is always imparted with helpful information that will help them in the process. At the very least it's a set of eyes that are looking at the home from a buyer’s perspective and eager to convey the information to the seller.
 

Lots of home stagers offer free consultations. Use these consultation to set the seller on their way to seeing their home as their most valuable commodity and showing it in its best light. Never leave it up to chance. Most often home owners have lots of fond memory in their home and they might passively or unconsciously resist the sale. Begin to over come this with the help of a home stager.
 

Home stagers will literally set the stage to make sales happen. They inherently help the seller distance themselves from their home. As the professional home stager progresses through the presentation it’s just natural for the seller to start to see their home as a commodity and detach themselves from their home. The seller starts to see staging as a marketing opportunity that doesn’t only make sense but it makes them a lot of money in their pocket.
 

Realtor should use stagers as a tool to add intrinsic value for your client and pave the way to a much more willing seller ready to part with their home. Using stager can cost nothing and actually creating a seller that works with you to sell the home because they see the value in helping the sale along.
 

Help your client by finding a stager that offers free consultations and engage them on every listing for the free consultation. Stagers are here to help you!



Oct 2008
Desperately Seeking Sales?

Plunging values have home sellers struggling desperately for anything that might help sell their home. Everyday we seem to hear more and more statistics that make sellers increasingly pessimistic. Take this case in point: According to the National Association of Realtors, the median existing home price dropped more than 9.5 percent compared with the same month last year, and home sales are down 10.5 percent compared with the same month last year, prices are actually still declining and foreclosures are on the rise. Not much consolation for the people that are either actively looking to sell their home, or due to circumstances must sell their home. So what is today's seller to do?

There are two key factors in getting a home sold that are often overlooked. These two factors can make all the difference between a home that sells quickly, and one that languishes on the market for months at a time.

 First, a homeowner must price their home correctly. The first two weeks on the market is when the home statistically gets the most traffic. If the home is overpriced from the start, chances of it selling quickly and for top dollar are pretty slim. Unfortunately the homeowner that dreams of their home selling as it would in 2005 are more than likely in for a disappointment. Gone are the days of multiple offers in minutes of listing the home and people fighting in your living room over who can pay the most for the property. In today's real estate market pricing a home correctly routinely gives sellers a big advantage. Proper research and hiring a real estate professional who is realistic with pricing homes can help homes move quickly, even in today's market.
 
Second and just as important as pricing a home correctly, a home should be carefully prepped to appeal to any and all buyers. The fastest way to turn off a potential buyer is to show them a home cluttered with kids' toys, family photos, stinky dog and smelly kitty litter. Even old, grubby or outdated furniture can make a property difficult to sell. That's why many highly respected real estate agents employ professional "home stagers" when they want a home to look and show its best. The reason is that most sellers can't view their homes objectively because sellers are often emotionally attached to their homes. They don't understand that their personal space is the exact opposite of what a buyer is looking for. The last thing a buyer needs is to be distracted by a lot of personal effects, collectables, and family portraits. The inability of a seller to view their home as a commodity and prep it to a buyer's eye is the second reason a home is doomed from the start.
 
Hiring a professional home stager gives the seller the added advantage over similar homes for sale. Why? Because a professional home stager will view a home as a buyer would and then use their expertise to detract from any negatives, focusing instead on only positive aspects of the home, leaving nothing to chance. Stagers will do everything from maximizing the all important first impression and curb appeal to removing clutter and rearranging furniture.
 
When working with a vacant home the staging company will bring in rental furniture and accessories, giving buyers a much needed point of reference for furniture placement and room size. "Today's home buyers are often looking at upwards of 30-50 homes. What makes yours stand out from the rest? This is where staging plays a major role in attracting a buyer", says Brad Fletcher of Home Staging Design Pros. Whether you live in a cozy bungalow or a 5,000-square-foot penthouse, sellers must make the space feel as open and inviting as possible. Whether you need some simple professional advice, or a full vacant home stage, Home Staging Design Pros is the leader when it comes to affordable and effective home staging.
 
Home Staging Design Pros initial consultations are always free and we're here to help! Call us today so we can get started on changing the listing status from "For Sale" to "SOLD!"

 


 

To Stage or to Market?

 
 

Staging is marketing. To expand on that statement: Staging is the art of using marketing and decorating techniques to create an environment that buyers can aspire to. We want the buyer to say to themselves: "If I buy this house, I can live like this!"

To accomplish their goal professional stagers use the art of "positioning" to create several "emotional connection points" throughout the home so that when a buyer steps into a house they feel like they are at home and want to say: "This is it! This is the one!"
Staging is much more than putting furniture in an empty room or depersonalizing a crowded space. It's about creating a lifestyle that buyers want.
 

Continued......

1. First Impressions - Room by room, stagers will walk through and take note of their first impressions, what grabs them, what glares at them and what gives them a feeling of home?


2. Eliminating Clutter - The packing starts now as the stager packs away a good percentage of everything in the room in order to create a more clean, open and spacious feel.


3. Emphasizing the Positive - While Downplaying the Negative - Finding a home's beautiful focal points, stagers will emphasize what they love about rooms and hide or distract from the negative aspects of the rooms.


4. Lighten Up - Focusing on lighting and color, stagers will make each room into a bright, warm and inviting space that buyers can respond to.


5. Home Buyers Appeal - In order for a buyer to "feel home" they need not be reminded of this being your home. Stagers depersonalize a space while retaining the warmth and fun of photos.


6. Odor free/Cleaning/Repairs - The dirty work should shoot loudly, but is often unnoticed because sellers have lived in their home for so long. Stagers will suggest deep cleaning inside and out. Let's get rid of the buyer's mental "to-do list" by getting it done in advance.


7. Modernizing - Updating a home's style and adding pizzazz using what you already have. In some cases stagers will recommend purchases, such as colorful accessories, as valuable "investments" in the staging process.


8. "Emotional Connection Points" - Creating the "Wow Factor". This is the fun part and is a huge focus of a stager's positioning strategy. A professional stager will show you how to build in these subtleties in order to make the buyers subconsciously desire to live here and "feel home". The "emotional connection points" are where marketing strategy really comes in to play.


You are eight critical steps away from selling your home quickly and for more money.

The process is started in the consultation by having the seller put on "buyer's eyes" as a first step in transforming their home into what home buyers will desire and buy. Employing these steps and strategies is sure to help get your home sold.